![]() If research shows people have less time to go to the stores, you could overhaul your distribution processes, offering customers a home-delivery service, possibly tied in with online and telephone ordering. You could innovate by introducing new technology, techniques or working practices - perhaps using better processes to give a more consistent quality of product. For example, you could start producing vegetarian as well as meat burgers. You could also develop your business by identifying a completely new product. For example, if you're a specialist hamburger manufacturer, you might consider lowering the fat content in your burgers to appeal to the health-conscious consumer. You can identify opportunities for innovation by adapting your product or service to the way your marketplace is changing. ![]() For more information on analysing your marketplace, see the page in this guide on planning innovation. ![]() To move your business forward, study your marketplace and understand how innovation can add value to your customers. There's no point considering innovation in a vacuum. Innovation in your business can mean introducing new or improved products, services or processes.
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